🎯 Quick Overview
Trailer
- Director: Karey Kirkpatrick
- Genre: Comedy, Drama, Family, Fantasy
- Release year: 2009
- Runtime (length): 1h 47min
- IMDb rating: 5.6/10 (19K votes)
- Rotten Tomatoes: 4%
😅 Plot Summary – Badly Explained
Eddie Murphy uses his daughter’s blankie and imaginary friends to get stock tips, proving that sometimes the best investment strategy involves believing in make-believe.
🍿 Imagine That: Detailed Plot Synopsis
Introduction: Evan’s Workaholic Life
Evan Danielson (Eddie Murphy) is a successful but workaholic financial executive struggling to balance his career and his relationship with his seven-year-old daughter, Olivia (Yara Shahidi). Divorced from his wife, Trish, Evan often prioritizes his demanding job, leaving Olivia feeling neglected and disconnected. This creates a rift between them as Olivia retreats into her imaginary world.

Olivia’s Imaginary World and the Goo-Gaa
Olivia copes with her father’s absence by creating an elaborate imaginary world populated by princesses, dragons, and other fantastical beings, all accessible through her security blanket, which she calls her “Goo-Gaa.” Evan initially dismisses this world as childish fantasy, but soon discovers that Olivia’s imaginary friends seem to possess an uncanny knack for predicting stock market trends.

Evan Exploits Olivia’s Imagination
Desperate to regain his competitive edge and secure a major promotion against his rival, Johnny Whitefeather (Thomas Haden Church), Evan begins to exploit Olivia’s imaginary world for financial gain. He starts spending more time with Olivia, but only to extract information from her imaginary friends, leading to increasingly absurd and comical situations.

Consequences and Realization
As Evan becomes more reliant on Olivia’s imaginary world, he neglects his genuine connection with her and strains his relationship with Trish. Olivia eventually realizes that Evan is only interested in her for the information she provides, leading to her feeling used and betrayed. This causes Olivia to distance herself from Evan and refuse to participate in his schemes.

⚠️ Spoilers and Ending Explained
🎬 Cast & Characters
- Evan Danielson (Eddie Murphy): A workaholic financial executive who learns to connect with his daughter by entering her imaginary world to gain business advice.
- Olivia Danielson (Yara Shahidi): Evan’s imaginative daughter whose imaginary world holds the key to her father’s success.
- Johnny Whitefeather (Thomas Haden Church): Evan’s business rival who uses a fake Native American persona to gain an advantage in the corporate world.
- Trish (Nicole Ari Parker): Evan’s ex-wife, who is concerned about Olivia and Evan’s relationship.
- Tom Stevens (Ronny Cox): The boss at Evan’s firm who is deciding who will head the western division.
💬 Memorable Quotes
- Evan Danielson: “I’m gonna need the goo-gaa.” – Evan desperately needs Olivia’s blanket to get more stock tips from her imaginary friends.
- Olivia Danielson: “The stock is going to drop its pants because they have a poopy diaper.” – Olivia’s unusual stock tip reveals unexpected business insights.
- Johnny Whitefeather: “Let the four winds of fortune blow you to success!” – Johnny’s motivational saying as a new age guru
💰Box Office
- Budget: $55,000,000
- Domestic Gross: $16,123,323
- Worldwide Gross: $22,985,194
💥 Imagine That Reviews
Personal Review
I honestly thought it was charming! Yara Shahidi’s performance is adorable, and it reminded me of being a kid and making up stories. I especially loved the scenes where Eddie Murphy had to embarrass himself to get the stock tips. Thomas Haden Church’s character was silly, but overall, it’s a sweet movie for the whole family. And the Beatles soundtrack? A perfect touch!
- Who would enjoy:
- “Families looking for a lighthearted comedy”
- “Fans of Eddie Murphy’s family-friendly roles”
- “Viewers interested in stories about father-daughter relationships”
- Content warnings ⚠:
- “Mild language”
- “Some scenes of characters in stressful situations”
- “Brief moments of cartoonish violence”
Professional Reviews
- Rotten Tomatoes: “While Eddie Murphy tries to return to his family-friendly roots, ‘Imagine That’ struggles to blend its whimsical premise with a predictable, by-the-numbers plot. The performances are charming, but the story lacks the magic to truly captivate.
- Common Sense Media: “This gentle Eddie Murphy comedy is an emotional, funny story about a workaholic dad reconnecting with his daughter and embracing her vivid imagination. While somewhat formulaic, it offers heartwarming moments and positive messages about family.
Audience Reactions
The movie’s heartwarming depiction of a father-daughter relationship resonated strongly with viewers.: Many appreciated the film’s positive message about prioritizing family over career.
Yara Shahidi’s performance was a standout, capturing the innocence and imagination of childhood.: Viewers enjoyed the movie’s lighthearted humor and relatable family dynamics.
Overall Consensus: A heartwarming family comedy with a simple message about the importance of family and embracing imagination, although some find the plot predictable.
Awards
🛠️ Behind the Scenes
- “The film marks Yara Shahidi’s feature film debut.”
- “Chris Matheson and Ed Solomon, the writers of ‘Bill & Ted’s Excellent Adventure’, co-wrote the screenplay.”
- “The movie was filmed in Denver, Colorado.”
🖥️ How to Watch Imagine That?
Imagine That is available to rent or purchase on various platforms including Amazon Prime Video, Apple TV, Google Play Movies, and Vudu. Check your local listings for cable and satellite options. Consider purchasing the film to support the creators and own a digital copy.

🎥 Similar Movies
If you enjoyed Imagine That, you might like these similar films:
- Click (2006): Both films feature a workaholic father who learns to value family through fantastical elements.
- Big (1988): Features the theme of rediscovering childlike wonder and using it to enhance professional life.
- Bedtime Stories (2008): Adam Sandler connects with his niece and nephew through elaborate bedtime stories that begin to come true.
🛒 Imagine That Related Products
- Imagine That [Blu-ray]: Own the family-friendly adventure on Blu-ray for enhanced picture and sound quality. Perfect for family movie nights and revisiting this heartwarming story.
- The Beatles – 1 (Remastered): Enjoy the timeless music of The Beatles, prominently featured in the film’s soundtrack. This remastered collection offers the best of the band’s iconic hits.
- Melissa & Doug Princess Soft Toys: Encourage imaginative play with these high-quality plush princess dolls, inspired by the imaginary princesses in the movie. A perfect gift to spark creativity and storytelling.
- Security Blanket: A perfect gift for a child so they can use their imagiation and pretend they have their own imaginary friends like in the movie.
🎧 Soundtrack
Imagine That features a captivating soundtrack that enhances the movie’s atmosphere and emotional impact. Here are some notable tracks:
- “Got to Get You into My Life” – performed by Matthew Sweet & Susanna Hoffs
- “Nowhere Man” – performed by Landon Pigg
You can find the complete soundtrack on Amazon Music and Apple Music.
🤨 FAQ
The main message of Imagine That is about the importance of balancing career ambitions with family relationships and prioritizing quality time with loved ones. It also highlights the power of imagination and the importance of embracing one’s inner child.
The Goo-Gaa is Olivia’s security blanket, which serves as a gateway to her imaginary world. It’s a source of comfort and connection to her imaginary friends, who provide her with unique insights and knowledge.
Johnny Whitefeather, played by Thomas Haden Church, is Evan’s rival at the financial firm. He uses a faux Native American persona as a gimmick to impress clients, but is eventually exposed as a fraud.
🔥 Bonus Content
Sonic Movie – Believer (Imagine Dragons)
I am telling you, this fan-made video PERFECTLY captures the movie’s spirit with the song ‘Believer’! The editing is actually really good, giving a new way to see the movie. Check it out!
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