🎯 Quick Overview
Trailer
- Director: Jay Roach
- Genre: Comedy, Political Satire
- Release year: 2012
- Runtime (length): 1h 25min
- IMDb rating: 6.1/10 (139K votes)
- Rotten Tomatoes: 66%
😅 Plot Summary – Badly Explained
Two dudes compete to see who can be the biggest jerk to win an election, and the real losers are the American people (and a baby).
🍿 The Campaign: Detailed Plot Synopsis
A Congressman’s Downfall
Cam Brady, a charismatic Democratic Congressman from North Carolina, is riding high on popularity, seemingly destined for a fifth unopposed term. However, a major blunder—a scandalous voicemail—threatens to derail his career. This mishap opens the door for political rivals to exploit his vulnerability.

The Rise of Marty Huggins
Enter Marty Huggins, a seemingly naive and awkward tourism director, handpicked by the wealthy and unscrupulous Motch brothers to challenge Brady. Huggins, initially unassuming, undergoes a transformation under the guidance of a ruthless campaign manager, becoming a formidable opponent.

A Descent into Dirty Politics
As the campaign intensifies, Brady and Huggins engage in increasingly absurd and underhanded tactics, from spreading rumors and exploiting personal vulnerabilities to outright sabotage. Their actions highlight the often-comical yet disturbing nature of modern political campaigns, where ethics are frequently sacrificed for victory.

The Motch Brothers’ Agenda
Behind the scenes, the Motch brothers’ true intentions are revealed: to exploit the district by establishing cheap labor factories and undermining American jobs. Huggins, initially unaware of their sinister plan, begins to question his allegiance as he uncovers the truth.

⚠️ Spoilers and Ending Explained
🎬 Cast & Characters
- Cam Brady (Will Ferrell): The arrogant and scandal-prone incumbent congressman who faces an unexpected challenge in his reelection campaign.
- Marty Huggins (Zach Galifianakis): The naive and eccentric tourism director who is thrust into the political spotlight as a challenger to Cam Brady.
- Glenn Motch (John Lithgow): One of the unscrupulous billionaire lobbyist brothers who seek to manipulate the election for their own benefit.
- Wade Motch (Dan Aykroyd): The other unscrupulous billionaire lobbyist brother who supports the Motch’s self-serving agenda.
- Tim Wattley (Dylan McDermott): The ruthless and image-obsessed campaign manager hired to transform Marty Huggins into a viable candidate.
- Mitzi Huggins (Sarah Baker): Marty’s neglected wife who’s targeted and seduced as the campaign heats up.
💬 Memorable Quotes
- Cam Brady: “I don’t know what that means, but I support it!” – Cam uses this line repeatedly to feign understanding of complex issues, highlighting his ignorance.
- Marty Huggins: “America is like a baby. We all love it, but sometimes it poops its pants.” – Marty says this during a debate, showcasing his naive and folksy attempts to connect with voters.
- Tim Wattley: “Image is everything. Control the image and you control the vote.” – Wattley explains his ruthless strategy to Marty, emphasizing the importance of perception over substance.
- Cam Brady: “I will not stand for this attack on Hammond. I’m Cam Brady, and I approve this message.” – Brady says this during a negative campaign ad, embodying the over-the-top nature of political endorsements.
💰Box Office
- Budget: $95,000,000
- Domestic Gross: $86,907,746
- Worldwide Gross: $104,907,746
💥 The Campaign Reviews
Personal Review
I laughed so hard during this movie, especially the scene with the family ‘confessing their sins’ at the dinner table! It was ridiculous but so funny. Some of the jokes were definitely over-the-top, but that’s what I expect from Will Ferrell. I also thought Zach Galifianakis was hilarious as the awkward underdog. If you’re looking for a movie that doesn’t take itself seriously and just wants to make you laugh, this is it. I walked away with a smile.
- Who would enjoy:
- “Fans of Will Ferrell and Zach Galifianakis”
- “Viewers interested in political satire”
- “Those who enjoy over-the-top comedies”
- Content warnings ⚠:
- “Crude humor and language”
- “Suggestive content and sexual references”
- “Brief scenes of violence”
- “Political satire that may be offensive to some”
Professional Reviews
- IMDb: “”The Campaign” is a hilarious, yet crude satire of modern American politics. While some jokes miss the mark, Ferrell and Galifianakis deliver superb performances as rival candidates willing to do anything to win. The film’s lack of political bias and willingness to mock both parties is refreshing and makes it a relevant watch, especially during election season.
- Rotten Tomatoes: “Jay Roach’s direction and the actors’ commitment to the absurd make this a fun, if uneven, ride. Though the satire is broad, the film’s energy and willingness to go over-the-top provide enough laughs to make it a worthwhile viewing experience, if you can stomach the crude humor.
- Metacritic: “A decent political satire with moments of brilliance. Ferrell and Galifianakis have great chemistry, and the supporting cast adds to the comedic chaos. The movie doesn’t break any new ground, but it provides enough laughs to make it an enjoyable watch. Just don’t expect anything too profound.
Audience Reactions
The baby punching scene was shocking and hilarious!: Viewers loved the over-the-top humor and the chemistry between Will Ferrell and Zach Galifianakis.
It’s so relevant to what’s happening in politics today, it was scary and funny at the same time.: The film’s satire on political campaigns resonated with audiences who found the exaggerated scenarios both amusing and eerily familiar.
Overall Consensus: A raunchy but funny political satire with strong performances from its leads, perfect for viewers who enjoy Will Ferrell’s brand of humor and don’t mind crude jokes.
Awards
🛠️ Behind the Scenes
- “Adam McKay originally intended to direct but stepped down, remaining as a producer.”
- “The Motch brothers are a thinly veiled parody of the Koch brothers, known for their significant political influence through campaign contributions.”
- “During filming in New Orleans, Will Ferrell and Zach Galifianakis often improvised scenes, leading to numerous alternate takes.”
- “The film’s ending was reshot after test audiences reacted negatively to the original, darker conclusion.”
🖥️ How to Watch The Campaign?
The Campaign is readily available for streaming and purchase on various platforms. You can find it on demand via services like Prime Video, Apple TV, Google Play Movies, and Vudu. Availability may vary depending on your region, so check local listings. For those who prefer physical copies, the movie is also available on DVD and Blu-ray through retailers like Amazon and major stores. Check the ‘search Amazon‘ quick link above for up to date prices and availability.

🎥 Similar Movies
If you enjoyed The Campaign, you might like these similar films:
- Wag the Dog (1997): Shares a cynical view of political manipulation and the use of media to sway public opinion.
- Election (1999): Features a dark comedy approach to political ambition and the lengths people will go to win an election, albeit on a smaller scale.
- Dave (1993): Explores the theme of an ordinary person unexpectedly thrust into a position of political power.
- Veep (2012-2019): Offers a satirical look at the inner workings of politics and the often-absurd behavior of those in power.
🛒 The Campaign Related Products
- The Campaign (Blu-ray): Own the extended, unrated cut of The Campaign on Blu-ray. Includes hilarious deleted scenes and behind-the-scenes features for a deeper dive into the making of the film. Perfect for repeat viewings and comedy fans.
- Will Ferrell: Anchorman & The Campaign 2-Movie Collection [DVD]: 2-Movie Collection, Anchorman and the Campaign. Two of Will Ferrells most successful hilarious movies that are a must have for any DVD collection.
- The Campaign Movie Poster: Decorate your room with a high-quality poster of The Campaign featuring Will Ferrell and Zach Galifianakis. This vibrant print captures the film’s comedic energy and adds a fun, satirical touch to any space. Perfect for movie buffs and comedy lovers.
- “Campaign Trail” Board Game (Movie-Inspired Edition): Experience the cutthroat world of political campaigns in this strategic board game inspired by “The Campaign.” Compete against friends to raise funds, win endorsements, and sway voters. Perfect for game nights and political enthusiasts.
🎧 Soundtrack
The Campaign features a captivating soundtrack that enhances the movie’s atmosphere and emotional impact. Here are some notable tracks:
You can find the complete soundtrack on Amazon Music and Apple Music.
🤨 FAQ
While ‘The Campaign’ is a work of fiction, it satirizes many aspects of real-world political campaigns, drawing inspiration from actual events and figures. The Motch brothers, for example, are a clear parody of the Koch brothers, known for their significant influence in American politics.
The film explores themes of political corruption, the influence of money in politics, and the importance of integrity in leadership. It also suggests that even flawed individuals can make a positive change by prioritizing the needs of their constituents.
The Motch brothers are a satirical portrayal of the Koch brothers, two billionaire industrialists known for their conservative political activism and significant financial influence in American elections.
🔥 Bonus Content
The Campaign – Confessions
If you’re a fan of Will Ferrell’s humor, you’ll love this classic scene from ‘The Campaign’ where he delivers a hilarious confession.
The Campaign – Huggins Family Dinner Table Scene
Take a break from the political chaos and join the Huggins family for a heartwarming dinner scene in ‘The Campaign.’ It’s a reminder that even in the midst of fierce competition, family bonds prevail.
The Campaign – Put it on the table (FULL CLIP)
Get ready for a political showdown in this intense clip from ‘The Campaign.’ Will Ferrell and Zach Galifianakis go head-to-head in a no-holds-barred confrontation that will leave you on the edge of your seat.
The Campaign- “The Call” Scene
Prepare for a side-splitting moment in ‘The Campaign’ where Will Ferrell’s character takes a phone call that will have you laughing out loud. It’s a testament to the film’s ability to find humor in the most unexpected places.
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