🎯 Quick Overview
Trailer
- Director: Neal Brennan
- Genre: Comedy
- Release year: 2009
- Runtime (length): 1h 29min
- IMDb rating: 5.7/10 (72K votes)
- Rotten Tomatoes: 22%
😅 Plot Summary – Badly Explained
A bunch of morally questionable car salesmen try to sell a bunch of cars, and someone learns a lesson, probably.
🍿 The Goods: Live Hard, Sell Hard: Detailed Plot Synopsis
Desperate Times at Selleck Motors
Ben Selleck’s used car dealership is on the brink of collapse. Facing financial ruin, he makes a last-ditch effort by hiring Don Ready, a notorious car liquidator known for his aggressive sales tactics and unconventional methods. Selleck’s existing sales team is a dysfunctional mix of oddballs, making the situation even more dire.

Don Ready and His Crew Arrive
Don Ready arrives in Temecula with his team: Jibby Newsome, a smooth-talking ladies’ man searching for love; Brent Gage, a quirky numbers guy; and Babs Merrick, a sexually aggressive salesperson. They immediately shake things up, implementing outrageous marketing strategies and pushing the boundaries of acceptable salesmanship.

Complications and Romantic Entanglements
As the sales event progresses, Don finds himself falling for Ivy Selleck, Ben’s daughter, who is already engaged to Paxton Harding, the son of a rival car dealer. This creates a conflict of interest and complicates Don’s mission. Meanwhile, subplots involve the personal struggles of Don’s team members and the eccentricities of the Selleck Motors staff.

⚠️ Spoilers and Ending Explained
🎬 Cast & Characters
- Don Ready (Jeremy Piven): A fast-talking, self-assured used-car liquidator hired to save a failing dealership.
- Jibby Newsome (Ving Rhames): A member of Don Ready’s team who is a ladies’ man seeking a meaningful romantic connection.
- Brent Gage (David Koechner): A member of Don Ready’s team who is the numbers guy.
- Ben Selleck (James Brolin): The owner of the struggling car dealership who hires Don Ready to boost sales.
- Ivy Selleck (Jordana Spiro): Ben Selleck’s daughter who captures Don Ready’s attention.
- Paxton Harding (Ed Helms): Ivy Selleck’s fiancé and a member of a boy band who presents a rival to Don Ready.
💬 Memorable Quotes
- Don Ready: “We all just participated in a hate crime… let’s get our story straight. He came at us with a samurai sword, a fire extinguisher, and Chinese throwing stars.” – Said after beating up an Asian car salesman, showcasing the film’s politically incorrect humor.
- DJ Request: “Nobody tells DJ Request what to play.” – DJ Request refuses to take requests while trying to motivate the crowd.
- Jibby Newsome: “I just wanna make love, not just have sex.” – Jibby expresses a desire for a more meaningful relationship, contrasting his past of casual encounters.
💰Box Office
- Budget: $10,000,000
- Domestic Gross: $15,122,676
- Worldwide Gross: $15,300,885
💥 The Goods: Live Hard, Sell Hard Reviews
Personal Review
Okay, so ‘The Goods’ isn’t winning any awards, but I laughed – a lot. It’s the kind of movie you watch when you want to turn your brain off and just enjoy some crude humor. The constant barrage of inappropriate jokes can be exhausting, but when it hits, it *really* hits. I especially loved the scenes with Ed Helms and his Man-Band. It’s ridiculous, over-the-top, and absolutely hilarious. Don’t expect high art, but if you need a good chuckle, give it a shot. I will be buying the DVD.
- Who would enjoy:
- “Fans of raunchy, over-the-top comedies like ‘Anchorman’ or ‘Talladega Nights'”
- “Viewers who enjoy Jeremy Piven’s comedic style”
- “Those who appreciate politically incorrect humor”
- Content warnings ⚠:
- “Strong language”
- “Crude sexual humor”
- “Suggestive content”
- “Brief nudity”
- “Potentially offensive stereotypes”
Professional Reviews
- The Wrap: “The Goods: Live Hard, Sell Hard tries to be a raunchy and crude comedy in the vein of The 40-Year-Old Virgin, Knocked Up and The Hangover, but it just manages to end up being raunchy and crude. With few solid laughs and a number of little guffaws, it is not very good.
- Den of Geek: “Neal Brennan, the creator of the Dave Chappelle Show, makes his feature film debut with The Goods: Live Hard, Sell Hard. If you or someone you’re with want to see a comedy, I guess this might be the only one to choose from right now.
- IMDB User Review: “After a slightly slow start with few jokes in the first ten minutes setting up the story and characters, they finally arrive at the car lot and the story then immediately develops into a very funny final eighty minutes.
Audience Reactions
I haven’t laughed that hard at a movie this year.: Lots of laughs if you appreciate crude, offensive humor.
Many complain that all the funny bits are in the trailers.: The humor is polarizing, you either love it or hate it.
Overall Consensus: A hit-or-miss raunchy comedy that relies heavily on shock value, with some genuinely funny moments scattered throughout.
Awards
🛠️ Behind the Scenes
- “Neal Brennan, co-creator of ‘Chappelle’s Show,’ directed this film, showcasing his comedic sensibilities in a feature-length format.”
- “Will Ferrell makes an uncredited cameo as a former salesman who died in a bizarre stunt, adding his signature absurd humor to the movie.”
- “The film includes several actors known for their work in other Will Ferrell-produced comedies, such as ‘Anchorman’ and ‘Talladega Nights,’ creating a familiar comedic ensemble.”
🖥️ How to Watch The Goods: Live Hard, Sell Hard?
As of October 2024, “The Goods: Live Hard, Sell Hard” is available for rent or purchase on various platforms including Amazon Prime Video, Apple TV, Google Play Movies, and Vudu. Check your preferred streaming service for current availability and pricing. Physical copies (DVD, Blu-ray) may also be available for purchase online.

🎥 Similar Movies
If you enjoyed The Goods: Live Hard, Sell Hard, you might like these similar films:
- Used Cars (1980): Both films center around the outrageous antics of used car salesmen trying to make a profit, with a focus on absurd humor and unethical tactics.
- Anchorman: The Legend of Ron Burgundy (2004): Shares a similar brand of improvisational, over-the-top humor and features several of the same comedic actors, like David Koechner and Will Ferrell.
- Glengarry Glen Ross (1992): While a drama, it offers a contrasting, dark portrayal of the cutthroat world of sales and the desperation of salesmen under pressure, offering a serious take on themes parodied in ‘The Goods’.
- The Wolf of Wall Street (2013): Features morally questionable characters and situations, with a humorous tone and a focus on excess and outlandish behavior in the pursuit of sales.
🛒 The Goods: Live Hard, Sell Hard Related Products
- The Goods: Live Hard, Sell Hard [Blu-ray]: Own the Blu-ray of this outrageous comedy and relive the best moments. The Blu-ray edition typically includes extra features such as deleted scenes, gag reels, and behind-the-scenes footage.
- Funny Graphic T-Shirt – The Goods movie quote: A t-shirt featuring a memorable quote from the movie. Available in various sizes and colors, this shirt is perfect for fans who want to show off their love for ‘The Goods’.
- The Office: The Complete Series [DVD]: Relive the adventures of Ed Helms as he tries to be funny in The Office. The Office is consistently funny and is a great watch!
- Anchorman: The Legend of Ron Burgundy [Blu-ray]: Anchorman offers consistent laughs, the plot has some great jokes, especially in the first half of the film
🎧 Soundtrack
The Goods: Live Hard, Sell Hard features a captivating soundtrack that enhances the movie’s atmosphere and emotional impact. Here are some notable tracks:
- “God Bless America Again” – performed by Loretta Lynn & Conway Twitty
- “Lucky Dutch” – performed by Radio Moscow
You can find the complete soundtrack on Amazon Music and Apple Music.
🤨 FAQ
No, ‘The Goods: Live Hard, Sell Hard’ is not a direct sequel. While it shares a similar comedic style with films like ‘Anchorman’ and ‘Talladega Nights,’ it features a new story and characters.
The movie was directed by Neal Brennan, who is also known for co-creating ‘Chappelle’s Show’.
Filming primarily took place in Alhambra, California.
🔥 Bonus Content
Paramount Vantage / Gary Sanchez Productions (The Goods: Live Hard, Sell Hard)
Ever wondered who was behind ‘The Goods: Live Hard, Sell Hard’? This video gives you a quick look at the production company logos right from the movie’s opening. It’s interesting to see who backed the comedy, definitely worth a watch!
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